Last Updated: January 2025

How Affiliate Marketing Works

What Are Affiliate Links?

Affiliate links are special URLs that allow retailers to track when a purchase came from our site. When you click one of these links and make a purchase, the retailer pays us a small commission as a “thank you” for sending you their way.

Example: If you click our link to a Wahoo Kickr Core on Amazon UK and purchase it for £499, you still pay £499. Amazon then pays us a small percentage (typically 3%) as a commission—in this case, around £15.

Which Programs We Participate In

Smart Trainers UK is a participant in the following affiliate programs:

• Amazon Associates Programme: As an Amazon Associate, we earn from qualifying purchases. This applies to Amazon UK (amazon.co.uk).
• Awin Network: We participate in affiliate programs with UK cycling retailers including Wiggle, Chain Reaction Cycles, Evans Cycles, Cyclestore, and others through the Awin affiliate network.
• Other Retailers: We may also participate in direct affiliate programs with other UK-based cycling equipment retailers and smart trainer manufacturers.

Our Commitment to You

Independence & Honesty

Our reviews and recommendations are never influenced by affiliate relationships.

We maintain strict editorial independence. Our team evaluates every product based on:

• Technical specifications and performance
• Real user feedback and verified reviews
• Value for money and UK availability
• Comparison with competing products

If a product isn’t worth recommending, we won’t recommend it—even if we could earn a commission from it.

Why We Use Affiliate Links

Running a comprehensive review site requires:

• Time to research and write detailed reviews
• Web hosting and technical infrastructure
• Software tools for analysis and comparison
• Ongoing updates to keep information current

Affiliate commissions help us cover these costs and allow us to keep the site free for readers. We don’t charge for access, run intrusive ads, or sell your data.

How Commissions Are Calculated

Amazon Associates

Commission rates vary by product category:

• Sports & Fitness Equipment: Typically 3% commission
• Electronics & Accessories: May vary from 2-8%
• Additional Items: If you add other products to your basket, we may earn commission on those too

Important: Amazon’s cookie lasts for 24 hours. If you click our link but purchase within 24 hours (even if you close your browser), we may still earn a commission.

Other Retailers

Commission rates vary by retailer, typically ranging from 3-8% of the purchase value. These rates are set by the retailers, not by us.

Types of Content That May Contain Affiliate Links

You may encounter affiliate links in:

• Product reviews and comparisons
• Buying guides and recommendations
• Best-of lists and roundups
• “Top picks” and featured product sections
• Deal alerts and price drop notifications
• Comparison tables

We clearly disclose affiliate relationships on every page containing affiliate links. You’ll typically see a disclosure notice at the top or bottom of articles.

Price & Availability

Prices May Change

Prices and availability of products mentioned on this site are subject to change at any time. While we strive to keep pricing information current, we cannot guarantee that prices shown on our site match the actual prices at retailers.

Always verify the final price before completing your purchase.

UK Focus

All prices on this site are in British Pounds (£) and all retailer links direct to UK-based stores or UK versions of international retailers. Shipping, taxes, and availability are based on UK addresses.

Your Rights & Choices

You’re Never Obligated to Use Our Links

You’re free to:

• Go directly to retailers without using our links
• Compare prices across multiple retailers
• Purchase from any retailer of your choice
• Use price comparison tools

Our reviews and information are freely available whether you use our affiliate links or not.

Consumer Protection

When you make a purchase through our affiliate links, your consumer rights are exactly the same as if you went directly to the retailer. This includes:

• Distance selling regulations
• Product warranty and guarantees
• Returns and refunds policies
• Customer support from the retailer

Compliance & Standards

Smart Trainers UK complies with:

• UK Advertising Standards Authority (ASA) guidelines for affiliate marketing
• Competition and Markets Authority (CMA) guidance on endorsements and reviews
• GDPR for data protection and privacy
• FTC guidelines (as applicable for international readers)

Products We Don’t Review

To maintain credibility and relevance, we don’t review:

• Products we haven’t thoroughly researched
• Products not available in the UK
• Products with predominantly negative feedback
• Products outside our area of expertise (smart trainers and related indoor cycling equipment)

Updates to This Disclaimer

We may update this disclaimer from time to time to reflect changes in:

• Affiliate programs we participate in
• Legal requirements or regulations
• Our business practices

The “Last Updated” date at the top of this page shows when the most recent changes were made.

Questions?

If you have questions about our affiliate relationships or this disclaimer, please don’t hesitate to contact us.

We’re committed to transparency and happy to answer any questions about how we earn revenue or make recommendations.

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